Top 5 Free to Play Games on iOS in Kenya: Q1 2023

In Q1 2023, the iOS gaming scene in Kenya was dominated by Candy Crush Saga, Zynga Poker ™ - Texas Hold'em, Ludo STAR, Roblox, and PUBG MOBILE. Here’s a closer look at their performance based on data from Sensor Tower.

Candy Crush Saga from King experienced fluctuating weekly revenue, peaking at about $3K in early January and dropping to around $1.7K by the end of March. Weekly downloads also varied, starting at 710 in late December and ending at 635 in the last week of March. The game maintained a robust number of weekly active users, peaking at 14.6K in late January but experiencing a decline to approximately 12K by the end of the quarter.

Zynga Poker ™ - Texas Hold'em from Zynga Inc. saw significant revenue spikes, notably reaching $3K in early February. However, its weekly revenue generally fluctuated around lower values, ending the quarter at about $110. Despite the revenue highs, the game had negligible downloads and did not report active user data.

Ludo STAR from Gameberry Labs showed consistent performance in both weekly revenue and downloads. Weekly revenue ranged from $724 to $1.1K, with a notable peak in early March. Downloads remained steady, hovering around 700-800 per week, with a peak of 904 in mid-March. The game’s weekly active users increased steadily from 2.8K in late December to over 3.2K by the end of March.

Roblox from Roblox Corporation displayed a stable trend in weekly revenue, starting at $1.4K in late December and ending at nearly $1K by the end of March. Downloads showed a gradual decline from 632 in late December to 357 in the last week of March. The game maintained a steady number of weekly active users, fluctuating around 8.5K throughout the quarter.

PUBG MOBILE from Tencent Mobile International Limited had a dynamic quarter with weekly revenue peaking at $1.3K in late December and experiencing various fluctuations, finishing March at $687. Downloads followed a similar trend, starting at 677 in late December and closing the quarter at 641. The game boasted a strong user base, with weekly active users peaking at over 35K in mid-March.

These insights highlight the evolving landscape of mobile gaming in Kenya. For more detailed analysis and data, visit Sensor Tower.